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e-Biz+ Student Manual Ref: TMEBIZ

Days of training: 3
Prerequisites: None

E-Business basics
E-business
Discussing e-business
Discussing the value of e-business
Identifying e-business model types
Bricks vs clicks
Discussing virtual companies and hybrids
Identifying key drivers of e-business
The Internet as the backbone
Discussing the Internet
Discussing Internet terminology and resources

Customer Relationship Management (CRM)
Electronic Customer Relationship Management (E-CRM)
Discussing CRM
Discussing the implementation of E-CRM
Discussing customer analysis and profiling
Marketing campaign management
Discussing competitive differentiation
Discussing Internet marketing tools and technologies
Discussing marketing campaign management
Relationship optimization
Discussing consumerism and communities of interest
Discussing personalization and international localization issues
Discussing CRM and user interface
E-CRM continuum
Discussing data storage and analysis
Discussing access and E-CRM drivers
Discussing e-service and CRM project types

E-commerce
An introduction to e-commerce
Discussing traditional models and success factors in e-commerce
The e-marketplace and electronic purchasing
Discussing the role of intermediaries
Discussing channel conflict
Discussing electronic purchasing
Security
Discussing security in e-commerce
Discussing encryption technologies
Facts about e-commerce
Discussing facts about e-commerce

Supply Chain Management (SCM)
Introduction to SCM
Discussing Supply Chain Management
Identifying trading partners
Discussing synchronization of the supply chain
Supply chain models
Discussing supply chain models
Discussing supply chain portals and strategies
SCM technology
Discussing technologies
Discussing VPNs and extranets
Discussing XML
Automating logistics
Discussing logistics automation

Infrastructure Management (IM)
About Infrastructure Management (IM)
Discussing infrastructure management
Discussing business process analysis and systems architecture
Discussing systems technology
Discussing database architecture and enterprise development model
Increased management and maintenance
Discussing performance management and monitoring
Discussing database administration and content management
Discussing network and information security
Discussing security
Disaster planning
Discussing disaster planning

E-business management
E-business strategy, design, and planning
Discussing e-business approach
Discussing success factors for e-business initiatives
Development and implementation issues
Discussing RAD and BPR
Discussing rollout methods
Legal and regulatory issues
Identifying regulatory issues
Discussing legal and regulatory issues

e-Biz+ Student Manual 

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e-Biz+ Instructor Manual Ref: TIEBIZ
 

Price: £40.95 (Excluding VAT at 20%)

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