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Trainingwarehouse > Crisp Self-Development > Browse the Complete List of Titles > Writing & Implementing a Marketing Plan

Writing & Implementing a Marketing Plan - Self-Directed Courseware Ref: CWIMP

Duration:
One day

Description:
This book is particularly useful for small business owners and service providers. It is a resource for anyone who knows the value of a written marketing plan and the necessity of revising it on a regular basis. You will learn the elements of a business plan, how to write a good marketing plan and the methods to implement the plan.

Table Of Contents:

Part 1: The Business Plan
Chapter 1: Pre-planning for Success
Chapter 2: Writing a Business Plan

Part 2: Writing the Marketing Plan
Chapter 3: The Market Analysis
Chapter 4: Market Segmentation and Target Market Selection
Chapter 5: Developing the Marketing Mix
Chapter 6: The Promotional Mix
Chapter 7: Marketing Results and Support Documents

Part 3: Implementing the Marketing Plan

Appendix

Price: (7 or fewer items) £9.95
Price: (8 to 19 items) £9.45
Price: (20 or more items) £8.96

Quantity:

Trainingwarehouse > Crisp Self-Development > Browse the Complete List of Titles > Writing & Implementing a Marketing Plan