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Trainingwarehouse | Courseware | Soft Skills Series | Customer Relations |  Customer Relationship


Customer Relationship Management Student Manual Ref: TMCUREMA

Days of training: 1
Prerequisites: None

Customer loyalty
Customer loyalty
Discussing the benefits of customer loyalty
Creating loyal customers
Market intelligence enterprise
Identifying marketing tiers
Discussing the goals of an MIE

CRM basics
Customer information
Discussing CRM types
Identifying CRM goals
A CRM program
Discussing the CRM process
Recognizing the impact of a CRM system
Analyzing CSFs
Identifying precautions

Preparations for CRM
CRM and expenditures
Analyzing CRM costs
Discussing the economic impact of CRM
Implementation planning
Selecting the CRM implementation team
Identifying departments affected by CRM
Discussing CRM program failure factors
Testing a CRM program

CRM implementation
CRM implementation preparation
Preparing for CRM implementation
Identifying reasons for implementing CRM in stages
The implementation process
Discussing CRM implementation steps

eCRM
eCRM fundamentals
Discussing eCRM
Identifying eCRM features
Discussing eCRM disadvantages
eCRM and automation
Automating the marketing department
Automating the sales department
Automating the customer service department
Automating the accounting department

eCRM customization and goals
eCRM customization
Identifying stakeholders that benefit from eCRM
Customizing eCRM
eCRM goals
Achieving CRM goals through eCRM

Customer Relationship Management Student Manual 

Price: (4 or fewer items) £19.95 (Excluding VAT at 20%)
Price: (5 to 19 items) £17.96 (Excluding VAT at 20%)
Price: (20 to 49 items) £15.96 (Excluding VAT at 20%)
Price: (50 or more items) £13.97 (Excluding VAT at 20%)

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Customer Relationship Management Instructor Manual Ref: TICUREMA
 

Price: £21.95 (Excluding VAT at 20%)

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