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Trainingwarehouse > Crisp Self-Development > Marketing > New Product Introduction

New Product Introduction - Self-Directed Courseware Ref: CNPI

Duration:
Self-study

Description:
Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D costs, reduce product development lead times, and provide more vital management information. It also includes a review of ROA and ROI and how you can improve these very significant numbers.

Table Of Contents:

Module 1: Forcing Improvements in New Product Introduction
What Is a New Product Introduction Process?
The Benefits of a New Product Introduction Process
Today's Top Eight Business Challenges

Module 2: The Key Business Documents
The Key Business Documents
The Business Plan
The Market Requirements Document
The Engineering Requirements Specification
The Pro Forma Profit and Loss Statement
The Project Plan

Module 3: Changing the Organizational Structures
The Emerging Information Organization
The Selection of Team Members
The Basics of Project Management

Module 4: The Major Phases of the New Product Introduction Process
The New Product Introduction Process
The Concept Phase
The Investigation Phase
The Design (R&D) Phase
The Manufacturability Phase
The Introduction Phase
The Product Transition and Postmortem Phase

Module 5: Conclusion Breakthrough Thinking
Embracing Change
Creating Change
Breakthrough Thinking

Price: (7 or fewer items) £9.95 (Excluding VAT at 20%)
Price: (8 to 19 items) £9.45 (Excluding VAT at 20%)
Price: (20 or more items) £8.96 (Excluding VAT at 20%)

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Trainingwarehouse > Crisp Self-Development > Marketing > New Product Introduction