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Trainingwarehouse > Crisp Self-Development > Marketing > Marketing your Consulting or Professional Services

Marketing Your Consulting or Professional Services - Self-Directed Courseware Ref: CMCPS

Duration:
Self-study

Description:
A tactical handbook for management consultants and other professionals who want to learn how to market their services successfully. You'll learn how to define your market, build a marketing plan, identify and promote unique strengths, and more.

Table Of Contents:

About This Book

Part 1: Introduction

Part 2: Take Stock of Where You Are Now
Key Management Functions for Success
Managing Your Professional Service Firm

Part 3: What Are You Marketing?
Defining Your Business to Potential Clients
Mission Statement

Part 4: Who Are Your Clients and Potential Clients?
Deciding Your Marketing Strategy
Clarify Your Marketing Strategy

Part 5: Niches
Professional Practices Matrix
Important Questions About Your Practice

Part 6: Client Driven Marketing Vs Seller Driven Marketing
Client Buying Considerations
Professional Image and Your Practice

Part 7: Conducting Market Research for Your Firm
Obtaining Competitive Information
Analysis of Competitive Information

Part 8: How to Reach Potential Clients
Marketing Tactics
Personal Marketing Tactics
Impersonal Marketing Tactics
Review Marketing Tactics Checklist

Part 9: The Importance of Planning
Background on Planning
What Is a Good Marketing Plan?

Part 10: Developing Your Marketing Plan
Step 1: Set Measurable Six Month Goals
Step 2: Select Marketing Tactics
Step 3: Develop Marketing Tactics Calendar
Step 4: Implement, Monitor, and Revise Your Plan Accountability

Appendices
A: Research Study on Professional Service Marketing
B: Abbreviated Marketing Plan Form

Price: (7 or fewer items) £9.95 (Excluding VAT at 20%)
Price: (8 to 19 items) £9.45 (Excluding VAT at 20%)
Price: (20 or more items) £8.96 (Excluding VAT at 20%)

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Trainingwarehouse > Crisp Self-Development > Marketing > Marketing your Consulting or Professional Services