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Influencing Others - Self-Directed Courseware Ref: CIO

Duration:
Self-study

Description:
Influence others more effectively through written and verbal communication. Exercises and examples help you understand your audience and influence them accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness.

Table Of Contents:

Section 1: About Persuasion
Definitions
Self-Assessment
The Difference Between Skills and Strategies
Goal Setting

Section 2: Identifying Resistance to Persuasion
Examples of Persuasion
Myth 1: All You Need Is to Know If an Audience Is with You
Myth 2: All You Need Is a Clear Message
Myth 3: Only Unfriendly Audiences Require Persuasion
Myth 4: Persuasion Means Converting an Unfriendly Audience into a Supportive One
Myth 5: Persuading and Informing Are Two Different Things
Myth 6: It¿s Always Best to Rely on Statistics

Section 3: Sources of Resistance of Persuasion
The Critical Question to Ask Yourself
Possible Sources of Resistance
Myth 7: A Logical Argument Will Always Persuade an Audience
Myth 8: Give People the Facts and They Will Act As You Would Like Them To
Myth 9: Facts Are Facts
Review: Identifying Sources of Resistance in Different Situations

Section 4: Overcoming Resistance to Persuasion
Overcoming Image Problems
Overcoming Conflicting Audience Attitudes, Values, or Beliefs
Overcoming Apathy or Skepticism
Review: Three Cases

Section 5: Final Review
Nine Resolutions for Effective Persuasion 

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