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Direct Marketing Techniques - Self-Directed Courseware Ref: CDMT

Duration:
Self-study

Description:
This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses.

Table Of Contents:

Part 1: How to Use Direct Marketing to Build Your Business
What Is Direct Marketing?
Why Direct Marketing?
Why Does Your Business Need Direct Marketing?
Evaluating Your Business
Finding Your Target Market
Direct Marketing Feasibility

Part 2: Planning Your Direct Marketing Campaign
Step 1: Clarify Your Objectives
Step 2: Choose Your Strategy
Step 3: Choose Your Tactics
Step 4: Design a Marketing Plan

Part 3: Creating a Direct Mail Package
Elements of a Direct Mail Package

Part 4: How to Use Direct Response Advertising
Direct Response Ads
Direct Response Ad Checklist
How to Effectively Use Advertising Space
What to Expect from Your Ad

Part 5: The Offer
What Is An Offer?
Offer Categories

Part 6: The Finishing Touches: Lists, Printing, and Fulfillment
Mailing Lists
Printing
Fulfillment

Part 7: Ask Dr. Direct: Most Frequently Asked Questions

Part 8: A Final Word 

Price: (7 or fewer items) £9.95
Price: (8 to 19 items) £9.45
Price: (20 or more items) £8.96

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