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| Building & Closing the Sale
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Building & Closing the Sale
Building and Closing the Sale - Self-Directed Courseware
Ref: CBACS
Duration:
One day
Description:
Set the stage for an easy and effective closing transaction every time. Learn techniques to build rapport with your prospects and guide them to a successful close. Address questions and objections with confidence. Strike the right balance between listening and speaking. Tailor your sales demonstrations to each client.
Table Of Contents:
Part 1: Building Rapport
Closing: An Essential Chapter of the Selling Process
Rapport = Trust
Pre-Interview Trust Builders
Communication Techniques That Build Trust
Opportunity: A Favorable Juncture of Circumstances
Finding Something in Common Is a Myth
Part 2: An Ethical Approach to Closing Success
Uncovering Prospects' Needs
Ask a Provocative Question
To Obtain the Keys to Fort Knox, Use a Take-Away Transition
Avoid the Product or Service Trap
Part 3: Ask In-Depth, Probing Questions
Producing Profitable Interactions
1. Ask Open-Ended Questions
2. Phrase Questions Carefully
3. Rephrase and Redirect to Maintain Control
4. Deal with Negatives Head-On
5. Use the Most Powerful Principle in Communications
Part 4: Demonstrations That Close
The Demonstration Phase of Closing
Appeal to Your Prospect's Emotions
Three Important Rules
Give Intellectual Proof
Ask Trial Closing Questions
Answer Objections as Questions, Not as a Roadblock to Your Sale!
Beginning the Close
Part 5: Closing Is a Process
Finalizing Your Sale
Recognizing Buying Signals
Create a Sense of Urgency
Just Ask!
Summary
Additional Reading
Price: (7 or fewer items) £9.95
(Excluding VAT at 20%)
Price: (8 to 19 items) £9.45
(Excluding VAT at 20%)
Price: (20 or more items) £8.96
(Excluding VAT at 20%)
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Building & Closing the Sale